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Digital Marketing Manager (Level 2)
Module 1: Account Management Introduction
Welcome to the Course (1:45)
Foundation Level - What we can expect from you (3:46)
The Supplyant Story So Far (6:01)
The Power of Partnerships - The Supplyant Value Proposition (3:27)
'The Rules of the Game' (1:34)
Fundamental #1 - Task/Team/Individual - The Three Things to Bring Balance (6:07)
Fundamental #2 - Time/Motivation/Skill - The Three Biggest Blockers to Clients (4:04)
Fundamental #3 - Pay/Environment/CPD - The Three Key Areas to Personal Fulfilment at Work (2:35)
Understanding Supplyant Abbreviations (3:29)
Supplyant Inductions (1:49)
Module 2: Growth Plans
Client Planning Document (13:10)
5 Ways (6:16)
Marketing, Sales & Customer control (FPIR framework) (5:44)
P&L Calculator (6:40)
Targeting (6:50)
Setting KPIs (4:33)
Seasonality (3:18)
Budgeting (4:30)
Organisation Charts (5:00)
Weekly KPI dashboard (2:43)
Promotional Calendars (4:57)
Growth Plan Strategy Ideas
80/20 Rule (1:51)
Scheduling (3:20)
Calendar Management & Default Diaries (3:06)
New Client Checklist (4:34)
Module 3: Personal Effectiveness
Unconsciously Incompetent to The Zone (3:04)
1-10 Expert Enough (3:03)
Time Management (1:50)
Stopping and Escalating (3:01)
SMART Goal Setting (2:50)
MoSCoW - Giving Clarity on Tasks (4:56)
Urgent/important Matrix (3:48)
Innovation - 7 ways (2:34)
Meeting preparation & Post-meeting (3:35)
Module 5: Clients
Client Migration Plans (5:01)
Estimating (5:00)
Module 6: Quarterly Review Processes
Step 1: Identify Opportunities (9:09)
Step 2: Internal Justification (3:17)
Step 4: Negotiation Plan (8:21)
Step 5: Pitch & Close (3:16)
Module 7: Digital Skills Fundamentals
Scoping a new website (3:14)
Module 8: Working with the Agency
Jira: Raising BAU tasks (9:37)
Jira: Reccuring Weekly and Monthly Tasks (2:39)
Jira: Checking Jira Blocked/Approval Tickets (5:01)
FlightPaths (14:30)
Meeting preparation & Post-meeting
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